The campaign film, set in a fertility clinic, highlights the emotional and physical realities that precede pregnancy, including IVF-related journeys. The company said the initiative aims to reposition motherhood as a journey that begins with the decision to become a parent, rather than childbirth alone.

The campaign comes at a time when an estimated 14.6 million couples in India are navigating fertility challenges. Through the initiative, the insurer is seeking to normalise conversations around fertility treatments and assisted reproductive journeys that often remain private due to social stigma and financial pressures.

The film has been conceptualised and executed by creative agency Socheers and will be rolled out across YouTube, Instagram, Facebook and LinkedIn.

Commenting on the campaign, Tarun Khanna, President & Head – Digital Business, Marketing & Strategy, at IndusInd General Insurance, said that Motherhood is not defined by a single moment, it begins with a choice and evolves through every step that follows. With +1 in Your Motherhood Journey, we aim to recognise and celebrate this entire experience, including the milestones that often go unseen. At IndusInd General Insurance, our endeavour is to support customers with solutions that truly keep pace with their needs, offering not just protection but also the confidence and reassurance to move forward on their path to parenthood. As we move ahead, we remain committed to empowering every parent with care, coverage, and confidence at every step of their journey.

The company said its health insurance offerings also include coverage for infertility treatments such as IVF, IUI and embryo transfer, along with maternity and newborn care benefits.

Watch Film Here —https://www.youtube.com/watch?v=MaCpNYwbFzg

The two-day event at the mall’s terrace in Koregaon Park is designed as a social outdoor experience for city audiences.

Visitors can expect tasting experiences, curated brews, live bands, art showcases and on-ground entertainment activities.

The event is likely to draw young professionals from Koregaon Park, Viman Nagar and Kalyani Nagar, adding to East Pune’s growing lifestyle calendar.

The festival will run from 4 pm to 10 pm on both days.

The hospital group has partnered with multiple air ambulance operators and will coordinate all transfers through its 1066 emergency helpline, aiming to make the process more organised and accessible for patients and families.

Air ambulances used under the initiative are equipped with life-support systems, ventilators and trained medical teams, allowing critically ill patients to receive intensive care during transit.

“In critical situations, reaching the right hospital quickly can save lives. Our partnerships with air ambulance providers facilitate easier access to advanced care across cities and borders, ensuring a more coordinated and transparent process.” said Dr. Preetha Reddy, Executive Vice Chairperson, Apollo Hospitals.

“Air ambulances are equipped with life-support systems, ventilators, defibrillators, and other advanced medical equipment, enabling critically ill patients to receive intensive-care-level support even while in transit,” added Dr. Dhavapalani Alagappan, Clinical Director, Emergency Departments, Apollo Hospitals.

The integrated system will enable end-to-end transfers, from the patient’s location to the hospital, improving response time and continuity of care.

The project, located next to the Malabar Hill Club, will draw from its Art Deco legacy while incorporating a modern design approach, creating a distinctive uber-luxe residential offering in South Mumbai.

With a topline potential of over ₹2,000 crore, the development will feature a curated mix of residences, including single-floor homes, duplexes, and a signature penthouse.

The design philosophy focuses on exclusivity, low-density, and a refined lifestyle, supported by a suite of wellness-led amenities.

The research found that men living in highly polluted areas with an Air Quality Index (AQI) above 151 experience an 11% decrease in normal sperm integrity compared with those living in cleaner environments.

The study titled “Evaluating the impact of environmental pollution on sperm DNA Fragmentation: A retrospective cohort analysis” examined the relationship between air pollution levels and sperm DNA health.

Researchers found that as air pollution levels increased in industrialised cities, there was a corresponding rise in abnormal sperm and a decline in normal sperm counts, a trend the study describes as ‘pollution bias.’

Following World Health Organization (WHO) guidelines, the analysis revealed that in areas with lower pollution levels (AQI 50–100), 69.3% of sperm samples were normal while 30.7% were abnormal.

In moderately polluted regions (AQI 101–150), normal sperm levels dropped by 8.8%, while in highly polluted zones (AQI above 151), normal sperm levels declined by 11%.

Commenting on the findings, Dr. Kshitiz Murdia, CEO & Whole-Time Director, Indira IVF Hospital Limited, said, “The implications of these findings extend beyond challenges related to conception. Prolonged exposure to environmental toxins can affect sperm DNA integrity, which may also have a bearing on foetal development, placing air pollution within a wider reproductive and developmental health context. In this study, patients were categorised based on sperm DNA fragmentation scores, with normal defined as less than 25% fragmentation and abnormal as greater than 25%, allowing us to closely assess how varying air quality levels impact sperm chromosome integrity. Our observations suggest that rising air pollution levels can serve as a reliable indicator for disturbed sperm DNA fragmentation, significantly impacting Sperm DNA integrity, particularly in high-pollution urban centres.”

Dr. Vipin Chandra, Chief of Clinical and Lab Operations, Indira IVF Hospital Limited added, “We analysed a statistically significant cohort of 3,222 men aged 21 to 40 across 120 Indira IVF centres nationwide. Rather than focusing on conventional semen parameters such as sperm count or motility, the study specifically examined sperm DNA integrity. This enabled a more precise assessment of how exposure to air pollution directly impacts the genetic structure of sperm, offering deeper insight into an often-overlooked contributor to male infertility.”

By linking rising AQI levels with measurable DNA fragmentation, the findings identify air pollution as a key contributor to impaired sperm DNA health. The researchers further note that the increasing burden of male infertility observed in recent years aligns closely with prolonged exposure to poor air quality!

Scheduled for March 14 and 15, 2026, the exclusive pop-up will bring together a carefully selected range of prêt collections, occasion wear, statement accessories and modern heirloom pieces.

The showcase is designed to reflect the relaxed elegance of the spring-summer season, featuring fluid silhouettes, breathable textures and delicate detailing, complemented by colour palettes inspired by sunlit holidays and warm evenings.

Hosted at the Atrium of KOPA Mall, the pop-up also offers visitors a personalised styling experience, allowing guests to explore pieces tailored to their individual style preferences.

The event is part of KOPA Mall’s effort to create distinctive retail experiences that highlight craftsmanship, design and contemporary luxury.

Located in the heart of Koregaon Park, KOPA Mall has emerged as a hub for premium shopping and lifestyle experiences, combining luxury retail with curated dining and entertainment offerings.

Event Details

Where: Atrium, KOPA Mall, Koregaon Park, Pune
When: 14th & 15th March 2026
Time: 11:00 AM – 08:00 PM

The 14th Annual Health Survey by Sportz Village EduSports assessed 1,41,840 children across 333 schools in 112 cities. The survey shows that students enrolled in structured PE for two consecutive years improved overall fitness from 66% to 82% — a 16 percentage-point jump. Schools conducting over 80 PE sessions annually reported 86% overall fitness.

Fitness levels had dropped sharply from 70.5% in 2020 to 56.2% in 2022 due to pandemic disruptions. Recovery accelerated once schools resumed structured activity, with 2025 overall fitness reaching 84.8%. Despite the comeback, aerobic fitness remains critically low, with only one-third of students meeting benchmarks.

The survey also reveals gender differences. Girls outperform boys in five of seven parameters including BMI, flexibility, and strength. However, only 27% of girls meet aerobic capacity standards compared to 41% of boys.

Saumil Majmudar, Co-founder, CEO & MD, Sportz Village, said, “This year’s findings rearm something we have always believed – healthy childhoods are intentionally built! At a time when children are facing rising lifestyle-related health risks and growing emotional pressures, building healthy habits early has never been more important. Schools play a critical role by designing structured opportunities for movement, but lasting impact comes when families and communities support the same environment. As a country, we must continue to track and understand children’s well-being at scale, so that we can respond meaningfully and collectively. The opportunity before us is clear – to act with intent today and create healthier, happier childhoods for the years ahead.”

But in recent years, the Super Bowl has grown beyond sport — blending athletics, music, culture, fashion and technology into a spectacle that attracts viewers who have little interest in American football itself. This year’s edition continued that trend, becoming a major talking point internationally.

The Game: Seahawks Triumph Over Patriots

On 8 February 2026, the Seattle Seahawks were crowned NFL champions after defeating the New England Patriots. The final score reflected Seattle’s dominance throughout the game, with the Seahawks building a strong lead early on and maintaining control through to the final whistle.

The victory was particularly meaningful for Seattle as it came in a year when the team’s defence played a critical role, and standout performances from key players helped seal the win. For the Patriots, the game marked a return to the Super Bowl stage after several years’ absence from the title match.

The Halftime Show: Bad Bunny Makes History

One of the most talked-about aspects of Super Bowl 2026 was the halftime show, which has become a cultural phenomenon in its own right. This year, global music star Bad Bunny headlined the performance, delivering a high-energy show that captivated a diverse audience.

Bad Bunny’s appearance was notable for being one of the first times a primarily Spanish-language artist led the Super Bowl halftime show, a moment that resonated deeply with fans around the world. The performance drew attention not only from sports spectators but also music lovers and cultural commentators, amplifying global interest in the event.

The Fan Experience: Super Bowl Week

Beyond the game and performance, Super Bowl 2026 was preceded by a full week of events in Levi’s Stadium and surrounding areas. Known as Super Bowl Week, this period featured fan festivals, interactive exhibits, music showcases, themed parties and community gatherings, drawing fans from across the United States and abroad.

These festivities have become a signature part of the Super Bowl experience, turning it into a celebration that brings together sport, local culture and tourism. Host cities often see an economic boost as thousands of visitors attend concerts, fan zones and official NFL events.

A Global Pop Culture Phenomenon

What sets the Super Bowl apart from other championship games worldwide is its reach. Tens of millions of viewers in the United States watch the game live every year, and international broadcasts add to that audience significantly. Major advertisers pay top dollar for commercial slots during the broadcast, knowing that their ads will reach a vast and varied audience.

Meanwhile, social media buzz, celebrity appearances and star-studded performances — especially during halftime — broaden the event’s appeal far beyond traditional sports fans.

In Summary

Super Bowl 2026 was more than just an NFL championship game. It was:

• A key sporting contest watched by millions globally

• A cultural event featuring a high-profile halftime show

• A week-long celebration of music, entertainment and fan experiences

• A moment of global conversation and shared cultural attention

Whether you’re a die-hard football fan or someone who tuned in for the music and spectacle, Super Bowl 2026 lived up to its reputation as one of the year’s most talked-about events.

Searches for “how to avoid cakey makeup”, “foundation looks patchy” and “smooth makeup base tips” spike year-round, proving that this is a universal issue. The good news is that a flawless base doesn’t require expensive products — just the right technique.

Here are five expert-approved tips to help you avoid a cakey makeup base and achieve a natural, skin-like finish.

1. Prep your skin properly before makeup

A smooth makeup base always starts with well-prepared skin. Applying foundation on dry, flaky or unhydrated skin is one of the biggest reasons makeup turns cakey.

Begin with a gentle cleanser, followed by a lightweight moisturiser suited to your skin type. Oily skin types should opt for gel-based hydration, while dry skin benefits from richer creams. Allow the moisturiser to fully absorb before moving to the next step.

Skipping skincare or rushing through it often leads to foundation clinging to dry patches.

2. Use primer — but only where needed

Primer helps smooth the skin and improve makeup longevity, but using too much can actually make the base look heavy. Instead of applying primer all over the face, focus on specific problem areas such as the T-zone, enlarged pores or textured areas.

Choose primers wisely:

• Hydrating primers for dry skin

• Mattifying primers for oily areas

• Blurring primers for visible pores

Using the right primer in the right amount ensures your foundation sits evenly without layering excessively.

3. Apply foundation in thin layers

One of the most effective ways to prevent cakiness is to build coverage gradually. Applying a thick layer of foundation in one go often results in creasing and patchiness.

Start with a small amount and blend it well before adding more only where needed. Light, thin layers melt into the skin better and look far more natural than a single heavy coat.

Remember, coverage can always be added — but removing excess product once applied is far more difficult.

4. Choose the right tools for blending

Your choice of makeup tool plays a major role in how foundation looks on the skin. Brushes, sponges and fingers all create different finishes.

For a natural, non-cakey base:

• Use a damp makeup sponge to press foundation into the skin

• Avoid dragging motions, which can lift product

• Clean tools regularly to prevent uneven application

Pressing and stippling motions help foundation blend seamlessly, creating a skin-like effect rather than a mask.

5. Go easy on powder and set strategically

Over-powdering is a common reason makeup looks dry and cakey. While setting powder is essential for longevity, it should be used sparingly and strategically.

Focus powder application on areas that tend to crease or get oily, such as under the eyes and the T-zone. Avoid layering powder on dry areas or over textured skin.

A light dusting is often enough — heavy powder layers can make even the best foundation look thick.

Final takeaway

A flawless makeup base isn’t about piling on products — it’s about balance, technique and restraint. By prepping your skin well, applying foundation in thin layers and using powder thoughtfully, you can achieve a smooth, radiant base that lasts all day without looking cakey.

These simple habits can transform your makeup routine and help your skin look like skin — just better.

Here’s how Valentine’s Day is being redefined this year.

Low-key celebrations over grand gestures

Many couples are choosing simpler, more intimate celebrations instead of lavish plans. Quiet dinners at home, personalised playlists and handwritten notes are replacing expensive outings.

This shift reflects a preference for authenticity and comfort over performative romance.

Celebrating non-romantic relationships

Valentine’s Day is increasingly inclusive, with people celebrating friendships, family bonds and self-love. “Galentine’s” gatherings and solo self-care plans are becoming common.

This broader definition of love has made Valentine’s Day more accessible and meaningful to a wider audience.

Social media influence on Valentine’s Day

Platforms like Instagram and Pinterest continue to shape how Valentine’s Day is visualised. Aesthetic setups, minimalist décor and soft visuals dominate online trends, influencing how couples plan their celebrations.

However, many are consciously avoiding comparison culture and focusing on private, offline moments instead.

Emotional connection as the focus

Relationship experts highlight that communication, empathy and shared understanding matter more than symbolic gifts. Valentine’s Day is increasingly seen as a checkpoint for emotional health, rather than a test of romance.

This perspective has helped shift the narrative from pressure to presence.

What Valentine’s Day represents today

Valentine’s Day 2026 reflects modern values — emotional awareness, inclusivity and authenticity. It is no longer about following a fixed formula, but about celebrating love in ways that feel personal and genuine.

As the day approaches, its relevance lies not in tradition alone, but in its ability to evolve with changing relationships.