Bipasha Basu all praise for The Great Indian Wedding Book – 4th Edition
The Great Indian Wedding Book by Hundred Communications Pvt. Ltd. provides a glimpse to every aspect of a wedding to make sure it is a true extension of the couple’s reflections and values. With the personalized hand crafted cover designed by the force to reckon with in the global design world, Ceci Johnson, New York, readers will be fervent to float through the opera inside this curated bible. Special insights from the treasure troves of the industry veterans like Abu Jani Sandeep Khosla, JJ Vallaya, Neeta Lulla, Anita Dongre, Manish Arora, Tarun Tahliani, Sephi Bergerson, Nicole Smith, Vandana Mohan, Chef Manish Mehrotra, Ravish Kapoor Invitations, The Wedding Story, Rose Group, Amrapali, Anmol Jewels, Ganjam, Jaipur Jewels, MarryMe Weddings, Wedniksha, WED Gurus, Wedding Design Company, Vivaah, ET Weddings makes the edition all-encompassing.
“The Real Weddings” section of the book features the GVK- Reddy wedding, Yes Bank’s Radha Kapoor’s wedding and the Scindhia clan wedding, with so many eminent real brides speaking for the very first time about their own wedding experience and doling out their best wedding-planning advice.
A commentary on the existing multi-billion dollar Indian wedding industry, the coffee table book showcases the transformation of the entire wedding landscape over the last 4 decades. It celebrates the fusion of tradition and luxury in India’s omnipresent wedding business and provides a comprehensive insight for brides and grooms-to-be. Trousseau, souvenirs, invitations, cuisine and destinations blend together in a symphony to compose your wedding orchestra in harmony and unravel the key ingredients of a dream wedding.
The book is divided into three comprehensive sections: The Great Indian Wedding Makers sees the confluence of industry veterans unraveling their trade secrets from their big trunk of luxury. This is followed by The Great Indian Weddings where the musings of brides which make up for the melting pot of her nuptials are explored . The last section is The Great Indian Wedding Store which is an intensive guide of thee seasons’ most sought after possessions for the couple and their entourage features inimitable souvenir ideas for the various celebrations as well as a holistic directory of the ace wedding business personnel and vendors. A special fashion feature showcases contemporary and traditional styles by India’s most coveted couturiers; and there’s a mood-board documenting the myriad color inspirations for the wedding.
Celebrated actress Bipasha Basu, who last year had one of the most talked about weddings, said, “This book will be the anchor at every stage for those desirous of making their big day a magnum opus. A wedding is an amalgamation of curated ideas and the checklist is endless. When I got married, it felt like I was prepping for another film to be honest. And now it has been such a wonderful journey together. I wish the same happiness to all the readers of this amazing book, who may be getting married soon”
Mr. Atul Pandey, Publisher, The Great Indian Wedding Book added on, “With another wedding season setting in, we put on a dramatic concoction, encompassing every aspect of the Great Indian Wedding with well curated information from the industry’s forerunners, that the readers can implement to make their weddings an affair to remember! Today, the new age couples are now ready to personalize every aspect of their big day. The fourth edition of The Great Indian Wedding Book helps you best navigate the hassles pertaining to curating and executing your wedding.”
From an industry perspective 10 million Indian weddings occur every year! The wedding industry is estimated to be worth a staggering $ 40 billion and is growing at an explosive rate of 20% every year. The average middle-class budget for a wedding is estimated to be around Rs 25 lakhs. And there are around 5,000 high-end weddings in India annually.
The Great Indian Wedding Book is priced at Rs 5,000/- and is available across all leading book stores for prospective buyers. An exclusive, limited edition of the book is being sent to the leading families of India, in specially designed and crafted ‘The Great Indian Wedding Box’. These boxes also contain exclusive gifts from top most luxury brands, hotels and wedding experts along with a copy of the book.