Kangana Ranaut’s sister Rangoli Chandel had earlier stated: “I officially declare Kangana shot 70 per cent of the film (Manikarnika).” But responding to allegations and controversies from Manikarnika director Krish and Simran writer Apurva Asrani, Kangana’s sis changed her stance.
Rangoli who often doubles up somewhat as Kangana’s spokesperson, frustratingly tweeted: “@DirKrish, chalo man liya you directed the whole film now please calm down, still Kangana is the leading face of the film let her enjoy this moment of her success and great appreciation, please leave her alone, we all believe you now please take a seat” (sic)
But brand issues just don’t seem to leave Kangana. Apart from recent problems with Sonu Sood who walked out of Manikarnika – The Queen of Jhansi, the actress is also rumored to have reduced the roles of veteran actors Danny Denzongpa, Khulbhushan Kharbanda and Suresh Oberoi, making them look like wannabes in her movie, after she took over the directorial reigns.
With one controversy after another, Kangana’s name and brand are taking a solid beating in the Indian film industry. Bollywood’s only PR guru Dale Bhagwagar says its best Kangana changes this in the near future. “Kangana has a fiery brand; that is fine. She has transformed herself into a fashion statement and has a definite set of followers. But the thing is, what she seems to understand as attacks or defense in media, are actually image disasters, ultimately warranting crisis management.”
“That situation could be rectifiable, but first the subject has to agree to accept it as an issue, be ready to understand the true difference between imaging and hype — then take measures to begin changing the situation step by step,” states the Mumbai-based PR specialist.
But Kangana has her fans and successes intact. Why would she want to change this bad-girl image? “Because, with a little course correction, she can make much bigger monies in advertising,” replies Dale. Ah! We never thought about that! Point taken.