Reddit today announced the launch of a suite of tools called Reddit Pro to help businesses increase their presence on the platform. The launch comes as Reddit prepares for an initial public offering (IPO).
Reddit Pro is currently in beta testing, and businesses can access the interface using several different tools. The toolbar includes AI insights that show topics and conversations related to a specific brand, allowing you to see when your brand has been mentioned in specific categories.
The suite also includes performance analysis features to help companies analyze the performance of their ecosystem to make better decisions about their strategies. Businesses can track all activities and monthly progress in the Pro dashboard.
In addition to these tools, the company ensures that companies can expand their publications by switching to paid ads without leaving the platform.
According to Reddit, more than 200 companies have started using Reddit Pro, including Taco Bell, Wendy’s, the NFL, The Wall Street Journal, Kate Somerville, and Atlas Headrest. In initial testing, Reddit found that brands using Reddit Pro created 11 more posts and comments per month and saw an average 35% increase in monthly upvotes for content bios.
“Through Reddit Pro, we’re connecting companies with communities in a mutually valuable way: unmatched insights and tools for enhanced participation from businesses, both organic and paid, which then drives more relevant and valuable experiences for our users,” stated Reddit Chief Marketing and Consumer Experience Officer, Roxy Young in company’s official post.
The first-come, first serve offer applies to Reddit Pro for businesses and organizations. The company plans to release more Reddit Pro features this year, but is not commenting on those features.
