Leading PepsiCo bottler Varun Beverages announced on Saturday that it has begun producing soft drinks and energy drinks for sale from its Gorakhpur, Uttar Pradesh, production facility.
According to a regulatory filing by Varun Beverages Ltd (VBL), the Jaipuria family-promoted company would also begin producing juices and value-added dairy products out of the Gorakhpur facility.
“Our company has today started commercial production of carbonated soft drinks & energy drinks (juices and value added dairy products to be started) at its production facility at Gorakhpur, Uttar Pradesh,” it stated.
According to VBL, the greenfield project will require an investment of roughly Rs 1,100 crore. Juices and value-added dairy product segments will see increased production capacity in 2024, according to VBL’s most recent annual report statement.
Across six nations, VBL is active. An additional 17% of its net revenues in 2023 came from three African countries: Morocco, Zambia, and Zimbabwe, while the remaining 83 per cent came from three markets on the Indian Subcontinent: India, Sri Lanka, and Nepal.
PepsiCo’s beverage sales volume in India is primarily comprised of over 90% VBL.
Producing carbonated soft drinks, carbonated juice-based drinks, energy drinks, sports drinks, and packaged drinking water are among the PepsiCo-owned products it makes, markets, and distributes.
