Kajol article sparks Bollywood PR hoopla

News Desk — Mon, 08 Oct 2018 07:10:23 +0000

“Actress Kajol kick-started her career in the showbiz in the 90s when the PR machinery was not in force. In the 90s, it was all about how actors conducted themselves in front of the media without the help of any PRs,” says an article on Bollywood Bubble.

However, Bollywood’s only PR guru Dale Bhagwagar has reacted in disagreement. “It’s incorrect to say that strong PR didn’t exist in the 90s. I’ve myself handled more than a dozen clients at any given time during the 90s too,” he tweeted.

https://twitter.com/DaleBhagwagar/status/1048959604854595584

“Though Kajol is a diva, Bollywood Bubble seems to be bumbling with ignorance about entertainment PR,” laughs Dale, who has handled the media for Hrithik Roshan, Shilpa Shetty, Priyanka Chopra and films like Shah Rukh Khan-starrer Don and Farhan Akhtar-starrer Rock On!!, apart from being a crisis management specialist to umpteen Bigg Boss contestants over the years.

“During the 90’s, there have been great PRs such as Gopal Pandey, RR Pathak, Raju Kariya, Ajit Ghosh, Hilla Sethna, Keshav Rai, Harish Sharma, Susheel Sharma, Peter Martis, Parag Desai, Indermohan Pannu, Shahid Khan, Arun-Gaja and Rajendra Rao.”

“They have planned elaborate publicity campaigns, advised and guided actors with image-building, have been an integral part of PR strategies, and wielded much more influence on media than most of the current publicists. I know, because I have been there,” says the publicist who started out in PR in the 90s and went on to become a trendsetter.

Dale is one of the few actively surviving Bollywood publicists of that time and still leads the PR brigade in innovation. A simple search with his name brings up thousands of web results. The PR expert points out that public relations existed in tinsel town much before the 90s. “Bollywood PR has been thriving since the days of Raj Kapoor, Dev Anand, Sunil Dutt and Dilip Kumar,” remarks Dale, who also handled personal PR for Dev Anand as well as his last film Chargesheet.

“We have had PR greats such as VP Sathe whose publicity agency had a monopoly over media campaigns in the 50s and 60s. And then Bunny Reuben, who handled the PR for Raj Kapoor and films of Yash Chopra, BR Chopra, Basu Bhattacharya and GP Sippy. It’s been boom-time for PRs all the way since then.” Point taken.

Here’s The Star Cast Of Sanjay Dutt’s Biopic

News Desk — Sat, 25 Mar 2017 13:30:00 +0000

Sanjay Dutt has had a life full of ups and downs. Born to Sunil and Nargis Dutt, he gained immediate fame in India after his debut film. Recently a biopic on Sanju Baba was announced, for which Ranbir Kapoor has been working his ass off to pull off the iconic star in the movie. Sanjay Dutt‘s biopic has garnered a lot of attention over the last couple of months – from Ranbir Kapoor gaining weight for the role to conjecture over who will play his love interests in the film. The cast has finally been revealed and all I can say is that this is going to be one epic movie, because where else do you have so many talented actors in one film? Here goes.

Sunil Dutt | Mango Bunch

Kajol article sparks Bollywood PR hoopla

Here’s The Star Cast Of Sanjay Dutt’s Biopic

Ranbir Kapoor as Sanjay Dutt

Dia Mirza as Mandata Dutt

Paresh Rawal as Sunil Dutt

Karishma Tanna as Madhuri Dixit

Sonam Kapoor as Tina Munim

Anushka Sharma as Lawyer Satish Maneshinde

Manisha Koirala as Nargis