Dublin, Jan. 20, 2026 (GLOBE NEWSWIRE) — The “Online Event Ticketing – Market Share Analysis, Industry Trends & Statistics, Growth Forecasts (2026-2031)” has been added to ResearchAndMarkets.com’s offering.
The online event ticketing market is poised for significant growth, projected to reach USD 105.17 billion by 2031, evolving at a CAGR of 3.55% from its 2026 estimation of USD 88.38 billion. This growth is driven by the increasing integration of mobile-first shopping, premium features, and AI-driven pricing strategies. However, regulatory actions such as antitrust reviews and fee transparency mandates are expected to impact profitability margins.
Mobile devices currently dominate the market, accounting for 58.95% of transactions, with growth further propelled by advancing 5G networks, digital wallets, and social discovery capabilities. This tech evolution forms a fertile ground for frictionless consumer experiences. With music concerts and festivals capturing 36.73% of 2024 revenues, the sector is climbing back post-pandemic, boosted by global tours and consumer preference for immersive experiences.
Regionally, North America leads with a 38.76% share in 2024, yet the Asia Pacific region is the fastest-growing at a CAGR of 3.99% owing to vast smartphone adoption and seamless payment integrations. Companies like SeatGeek are leveraging AI pricing, NFT authentication, and integrated offerings to challenge giants such as Ticketmaster, StubHub, and CTS Eventim.
Trends and Insights
- High-Speed Mobile Internet and 5G Adoption: The expansion of 5G networks enables real-time bidding, instant confirmations, and location-based pricing, which optimizes conversions during peak sales periods. Asia Pacific leads in 5G deployment, accounting for 61% of new connections in 2024. This connectivity supports engaging multimedia listings, boosting impulse purchases and reducing cart abandonment.
- Smartphone Penetration in Emerging Economies: Affordable smartphones have popularized mobile transactions in emerging markets like India and Nigeria, where mobile payments are pervasive. This shift enables ticket purchases via mobile and expands the market base, bringing micro-events and local festivals into the formal economy.
- Regulatory Scrutiny on Antitrust and Fee Transparency: The FTC’s Junk Fees Rule and international regulatory probes demand greater upfront fee disclosures, challenging the traditional revenue models of major ticketing companies. Compliance could elevate operational costs, albeit benefiting smaller competitors initially.
Segment Analysis
Music concerts and festivals remain dominant, with a 36.12% share in 2025, anticipated to grow at a CAGR of 3.92% by 2031. Digital channels continue to see usage growth, especially mobile devices, projected to increase at a 4.42% CAGR. Emerging sales tactics like real-time alerts and geofenced discounts enhance mobile engagement, solidifying its centrality within the market.
Geographical Insights
North America remains a robust market, though innovation around loyalty programs is necessary to navigate regulatory challenges. Asia Pacific, with rapid smartphone adoption and digital payment systems, is the quickest-growing region, driving substantial market contributions. Europe experiences steady growth but faces increased compliance costs. Emerging markets like Brazil and Saudi Arabia offer new opportunities based on stable economic conditions and infrastructure investments.
- Event Types: Sports, Music Concerts, Festivals, and more
- Platforms: Mobile Devices, Desktops/Laptops, and more
- Key Players: Ticketmaster, SeatGeek, Eventbrite, StubHub
Additional insights cover topics like the post-COVID revival of live events, AI-driven dynamic pricing, and measures against cyber-fraud.
A selection of companies mentioned in this report includes, but is not limited to:
- Ticketmaster Entertainment LLC (Live Nation Entertainment Inc.)
- Eventbrite Inc.
- Zoonga
- SeatGeek Inc.
- StubHub Holdings Ltd.
- Viagogo Entertainment Inc.
- Bigtree Entertainment Pvt. Ltd.
- TickPick LLC
- AXS (Ticketing)
- CTS Eventim AG and Co. KGaA
- See Tickets (Vivendi)
- TEG Ticketek Pty. Ltd.
- Vivid Seats Inc.
- Fandango Media LLC
- TicketSpice
- Ticket Tailor
- Cvent Holding Corp.
- Hopin / RingCentral Events
- Oveit (NFT ticketing)
- Tixr Inc.
- Humanitix Ltd.
- ShowClix (Leap Event Technology)
For more information about this report visit https://www.researchandmarkets.com/r/8wz7dv
About ResearchAndMarkets.com
ResearchAndMarkets.com is the world’s leading source for international market research reports and market data. We provide you with the latest data on international and regional markets, key industries, the top companies, new products and the latest trends.
CONTACT:
CONTACT: ResearchAndMarkets.com
Laura Wood,Senior Press Manager
[email protected]
For E.S.T Office Hours Call 1-917-300-0470
For U.S./ CAN Toll Free Call 1-800-526-8630
For GMT Office Hours Call +353-1-416-8900
Disclaimer: The above press release comes to you under an arrangement with GlobeNewswire. Mango Bunch takes no editorial responsibility for the same.
