The Saudi Arabia Entertainment and Amusement market is thriving due to increased public-sector investments, expanded mixed-use projects, and domestic tourism campaigns. Opportunities lie in family entertainment centers, mixed reality, and VR, supported by PIF-backed projects and relaxed social norms, fueling growth and diversified revenue streams.
Dublin, Feb. 09, 2026 (GLOBE NEWSWIRE) — The “Saudi Arabia Entertainment and Amusement – Market Share Analysis, Industry Trends & Statistics, Growth Forecasts (2026-2031)” has been added to ResearchAndMarkets.com’s offering.
The Saudi Arabia Entertainment and Amusement market is projected to reach a size of USD 5.36 billion by 2031, reflecting a compound annual growth rate (CAGR) of 12.4% from 2026 to 2031.
This growth is fueled by increased public-sector capital expenditures, a strategic shift towards leisure components in mixed-use real estate projects, and a sustained rise in family-oriented out-of-home leisure spending. Key factors contributing to this market acceleration include intensified investment in giga-projects by the Public Investment Fund (PIF), the rapid expansion of mall-anchored family entertainment centers, and the relaxation of social norms enabling mixed-gender visitation.
Domestic tourism campaigns, such as “Saudi Summer,” have extended local tourists’ stays and redirected footfall towards leisure hubs. International pilgrims are increasingly combining cultural excursions with heritage attractions, further boosting revenues during off-peak months. New operators leverage competitive pricing and bundled offers to enhance revenue through premium experiences.
Saudi Arabia Entertainment and Amusement Market Trends and Insights
Intensified Vision 2030 CAPEX
From 2024 to 2025, over SAR 50 billion (USD 13.33 billion) was invested in leisure infrastructure, anchoring major projects such as the Qiddiya mega-theme park and NEOM’s mixed-reality zones. This funding pipeline reduces risk perceptions, attracts global partners with licensing tech for rides, and enhances domestic tourism retention.
As project openings increase, dynamic pricing in ticketing systems expands weekday usage and off-peak yields, aligning with Vision 2030 tourism metrics and facilitating accelerated municipal approvals in key areas.
Growing Domestic Tourism Under “Saudi Summer” Campaigns
The Ministry of Tourism reported a 17% year-on-year increase in domestic leisure travel in summer 2025, aided by bundled packages combining hotel and attraction passes. Partnerships with airlines and ride-hailing services have lowered transport costs, making short getaways accessible for middle-income families. These campaigns have driven a significant rise in foot traffic and stabilized cash flows for operators who previously relied on peak religious seasons.
High Seasonality During Hajj & Umrah Peaks
Pilgrimage seasons see high visitor traffic, whereas midsummer weeks show a decline. While cultural venues near mosque precincts perform well, coastal parks experience significant underutilization. Operators are adjusting by timing ride debuts and offering discounted seasonal passes, though operating costs remain high outside peak times.
Segment Analysis
Family entertainment centers will make up 36.02% of the market by 2025, attracting diverse age groups and providing consistent demand via school trips. Mixed reality and VR arcades, though currently under 5% market share, are anticipated to grow at an 18.5% CAGR until 2031, driven by high-definition tech and content localization. This sector’s growth illustrates the shift toward digital engagement and premium experiences.
The report segments the Saudi Arabia Entertainment and Amusement market by Venue Type, Revenue Stream, Visitor Demographic, and Geography, offering valuable insights into future trends and opportunities.
Companies Covered in this Report Include:
- Saudi Entertainment Ventures (SEVEN)
- Qiddiya Investment Company
- Abdul Mohsen Al Hokair Group
- Al Othaim Leisure & Tourism
- Sela
- Fakieh Leisure & Entertainment
- Majid Al Futtaim Entertainment (KSA operations)
- NEOM Entertainment & Culture division
Market Overview
Market Drivers
- Intensified public-sector CAPEX (e.g., Vision 2030 GEA budget)
- Growing domestic tourism under “Saudi Summer” campaigns
- Rapid mall-anchored FEC roll-outs by local conglomerates
- Relaxed social norms spurring female & family visitation
- Gamified pilgrimage packages blending leisure & religious tourism
- Gaming and esports infrastructure development
Market Restraints
- High seasonality during Hajj & Umrah peaks
- Fragmented licensing across municipalities
- Talent shortage in themed-entertainment engineering
- Limited utility-scale power in peripheral giga-projects
Value / Supply-Chain Analysis
Regulatory Landscape
Technological Outlook
Porter’s Five Forces
Companies Featured
- Saudi Entertainment Ventures (SEVEN)
- Qiddiya Investment Company
- Abdul Mohsen Al Hokair Group
- Al Othaim Leisure & Tourism
- Sela
- Fakieh Leisure & Entertainment
- Tarfeeh Fakieh
- Al Hokair Funland
- Majid Al Futtaim Entertainment (KSA operations)
- Al-Tayer Group Entertainment (KSA operations)
- Vox Cinemas (KSA)
- AMC Cinemas KSA
- Muvi Cinemas
- Snow City Riyadh
- Jeddah Season Committee
- Riyadh Season Committee
- Saraya Aqaba Waterpark (KSA JV)
- Six Flags Qiddiya (future)
- Merlin Entertainments (LEGOLAND KSA)
- NEOM Entertainment & Culture division
For more information about this report visit https://www.researchandmarkets.com/r/3ad2hm
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