As temperatures begin to rise, Croma has rolled out its nationwide Summer Sale 2026, offering aggressive discounts across cooling appliances and premium televisions until February 28.
The retailer is targeting early seasonal demand with exchange bonuses, cashback offers, easy EMI options, and up to 10% additional discount for HDFC Tata Neu credit card users.
AC pricing begins at ₹24,990 for Voltas 1T models, while Samsung’s 2026 Inverter 1.0T AC is priced at ₹28,990 — reflecting discounts of up to 57% on select models. LG, Lloyd, Bluestar and Croma-branded ACs are also part of the campaign, with exchange values reaching up to ₹4,000 plus additional bonuses.
Beyond cooling, Croma is pushing large-format television upgrades amid the ongoing T20 World Cup season. A headline offer includes a Samsung 100-inch Neo QLED TV at ₹3,84,990 — a 71% markdown from its MRP. TCL’s 85-inch QLED and LG’s 86-inch Nano models are also available at up to 69% and 54% discounts respectively.
According to Infiniti Retail Ltd., the initiative combines seasonal pricing with financing flexibility to encourage confident upgrades during peak demand months.
