Godrej Industries Group’s culinary platform Godrej Vikhroli Cucina has launched “Jingle Bells Unwrapped”, presenting an India-centric take on the classic Christmas carol.
Developed in collaboration with Voctronica, the track features Godrej Yummmiez and chefs Amrita Raichand and Ajay Chopra. It reflects how celebrations in Indian cities are shaped by smaller households, work schedules and shared living spaces, rather than traditional Western settings.
The company said the song aims to normalise diverse ways of celebrating Christmas, focusing on personal rituals, familiar flavours and everyday moments of togetherness. The initiative positions food as a central emotional element that brings people together during the season.
Speaking about the Campaign, Sujit Patil, Chief Communication Officer, Godrej Industries Group said, “Vikhroli Cucina, our owned media platform for food lovers has come a long way in creating engaging content and spark healthy narratives. Festivals today are as much about mindful choices as they are about memorable moments. With our Christmas jingle for Yummiez, we wanted to celebrate the growing shift towards smarter, protein-rich snacking without losing any of the fun, spontaneity or togetherness that make this season special. A quick, tasty snack can turn a rushed day into an evening of laughter around the table, and that is the spirit we have tried to capture. In line with our value of creating delight, we see Yummiez as a simple way to bring families and friends closer, one delicious bite at a time and we wish all a Christmas that is joyful and a little healthier.”
According to Godrej Vikhroli Cucina, the track highlights the shift in festive behaviour, where celebrations are increasingly intimate and shaped by individual choice rather than convention. The release also aligns with the platform’s broader content strategy centred on food, culture and changing lifestyles.
The track is being shared across digital platforms as part of the campaign.
