Lenskart has introduced Barcelona-born youth eyewear brand Meller to the Indian market and unveiled a new creative partnership with global pop-culture giant Popmart. The move strengthens Lenskart’s ambition to build a modern House of Eyewear Brands and position itself as a hub for contemporary design.
The Pop Mart x Lenskart eyewear line will debut in Singapore from the first week of December, both online and in select stores. The collection features collectible, character-led designs aimed at consumers who enjoy expressive, playful and culturally relevant accessories.
Meller—one of Europe’s most influential D2C youth eyewear brands—will now be available across India through the Lenskart app, website and roughly 500 curated stores chosen using GeoIQ intelligence. With brands like Meller, John Jacobs, Owndays and cultural collaborations such as Harry Potter and Dragon Ball Z, Lenskart continues to shape a premium portfolio aligned with the preferences of new-age customers.
“Our customers inspire every decision we make…” said Peyush Bansal, Co-founder & CEO, Lenskart. He added, “By bringing together brands like John Jacobs, Owndays and now Meller… our goal is to offer customers more choice and better experiences.”
