In response to the rapid expansion of digital lending, Tata Capital has introduced ‘Sawaal Karo, Phir Loan Lo’, a public initiative encouraging borrowers to fully understand loan terms before signing up.
With technology simplifying credit approvals and documentation requirements, borrowing has become faster and more convenient. The campaign urges consumers to evaluate interest rates, repayment schedules and financial implications before taking on debt.
Speaking on the launch, Rajiv Sabharwal, Managing Director and CEO, Tata Capital, said, “Rising aspirations and wider access to formal credit are among the key pillars of India’s growth story. At Tata Capital, we remain deeply committed to the Tata Group’s values of transparency, responsibility, and ethical conduct. ‘Sawaal Karo, Phir Loan Lo’ is a people-first call to action that empowers individuals to make well-informed borrowing decisions. Through this initiative, we aim to foster greater financial awareness and contribute to a more resilient and responsible credit ecosystem in India.”
Rajiv Sabharwal, MD & CEO, Tata Capital, said that responsible lending and borrowing are essential to sustaining India’s growth story. He noted that the initiative reinforces the company’s commitment to ethical financial practices and aims to promote long-term financial resilience among borrowers.
The outreach will span digital channels, social media, microsites, blogs and short-format educational content designed for diverse demographics.
