Fortune Plus Soyabean Oil has rolled out a new advertising campaign emphasising how the choice of cooking oil can influence how long food stays fresh after cooking.
The television commercial highlights a common challenge faced by households — meals losing taste and nutrition as the day progresses — and links it to the limitations of regular cooking oils. Fortune Plus Soyabean Oil addresses this issue through its formulation that includes tokko-ferol, a natural antioxidant that helps retain freshness and aroma.
The campaign reinforces the brand’s positioning around taste, health and convenience, encouraging households to shift from ordinary oils to Fortune Plus Soyabean Oil for everyday cooking.
The ad film is being promoted across digital and television platforms to reach consumers nationwide.
