5 apparel brands led by women to explore this summer; airy, classic and exquisite styles 

Summer apparel is undergoing a transformation thanks to the efforts of women entrepreneurs in the fashion industry. These female founders are leading firms that cater to the Indian consumer base, redefining seasonal trends, fusing tradition and modernity, and making clothes that not only looks good but also follows international fashions.

Here is an assorted list of apparel businesses owned and channelised by women, to explore this summer.

trueBrowns Lifestyle – by Udita Bansal

trueBrowns was founded in 2019 with a focus on diversity. The brand offers a wide range of sizes, ranging from 2XS to 6XL. trueBrowns started off as a women’s clothing brand before branching out into jewelry and menswear. Renowned actor Chitragandha Singh is a brand ambassador and co-creator of trueBrowns. Online channels have allowed Udita Bansal to successfully develop abroad; now, 25% of its business comes from this source.

Tamarind Chutney- by Tanvi & Charanya

Tamarind Chutney is an innovative and forward-thinking company that upholds moral business conduct while preserving the rich heritage of Indian craftsmanship. The company’s cofounders, Tanvi Bikhchandani and Charanya, combined their love of crafts with social entrepreneurship to create traditional eco-friendly apparel with the goal of preserving India’s handcraft culture. It looks to be a socially conscious, transparent, and sustainable fashion company that combines innovation, tradition, and style.

The Summer House – by Rekha & Shivangini

The Summer House is a sustainable lifestyle company that features handcrafted, ethical products in a contemporary design. In 2015, Shivangini Padhiyar and Rekha Datla founded the business. They search for eco-friendly materials throughout India, including organic cotton, and work with a Gujarati cooperative to spin the fibers into yarn, which is then manually weaved into clothing. In February 2015, Rekha—who had previously operated a store in Bangalore—met Shivangini Padhiyar and introduced The Summer House website.

Vajor – by Nathasha AR Kumar

Nathasha AR Kumar developed the Indian design brand Vajor, which sells mindful and bohemian apparel for both men and women. Vajor is a women’s fashion and lifestyle company that she started. She has over 5 years of expertise in the B2B garment industry. She is the Head of Sales and Marketing and a Product Developer at her current job. Vajor is a gender-neutral fashion brand that sells made-in-India summer attire as well as other garments, accessories, bags, shoes, and personal care products. The platform offers an ethical platform for companies, encourages ecological and economic sustainability, and cultivates a thoughtful lifestyle.

Indya – by Tanvi & Shivani

Indian modern clothing business Indya reinvents traditional Indian clothing for contemporary women. Established in 2012 by Tanvi Mallik and Shivani Poddar, the brand creates clothing using opulent materials embellished with customary embroidery and historical patterns. This summer, the brand wants to make getting dressed up seem luxurious but uncomplicated. As a fashion company, Indya is known for fusing modern, sleek, practical, fuss-free designs with useful elements. It features flowy dresses for the east, jumpsuits for casual wear, kurtas, and pre-stitched sarees.