Holi is a celebration of colors, but it’s also a time for treats and other celebratory necessities. However, most stores are closed on Holi, so folks are anxious about where to purchase necessities like balloons, colors, and more.
Nevertheless, the supply of white t-shirts, water guns, balloons, colors, and other festive necessities continued due to the availability of quick-commerce platforms like Blinkit, Swiggy Instamart, Zepto, and others online. These quick-commerce platforms said they recorded their highest-ever orders per minute (OPM).
The CEO of Blinkit, Zomato’s quick-commerce division, Albinder Dhindsa, wrote on X, “We hit our all-time high orders, OPM (orders per minute), and almost every other metric on the board! Thank you for choosing us for your Holi needs.”
“White T-shirt sales (are) spiking on Zepto this Holi… People are starting to realise that Zepto serves a lot more use cases than daily grocery,” Aadit Palicha, co-founder and CEO at Zepto wrote on X.
He also added, “Holi is winding down and the after party is setting in. Landing detergents are spiking way beyond our expectations – Zepto never ceases to surprise me :)”
Furthermore, Swiggy’s co-founder Phani Kishan Adeepalli, who also oversees Swiggy Instamart, posted on social media that a client had ordered ₹5,202 worth of Holi necessities, including water pistols, pichkari, and gulal.
He note continued, “We know where the best Holi party in the country is still happening! A user from Gurgaon has ordered Holi essentials comprising water guns, pichkari and gulal worth INR 5202 (Sic).”
Analysts at Bernstein stated earlier in a research from January that Zepto held a 20 percent market share lead, while Swiggy held a 37 to 39 percent lead.
