Bollywood superstar Salman Khan officially launched Season 2 of the Indian Supercross Racing League (ISRL) at a press event in Mumbai. As the league’s brand ambassador, Khan’s deep-rooted passion for motorcycles and fitness is expected to play a key role in propelling Supercross from a niche motorsport to a household name across India.
The event also revealed Khan’s intent to join ISRL as an investor, giving the league’s growth ambitions a strong boost. With ISRL aiming to evolve into a major destination for automotive brands, youth engagement, and family-centric entertainment, Khan’s association adds both star power and credibility.
Further cementing its commitment to developing Indian motorsport, ISRL announced the launch of the ‘ISRL Proving Grounds’—a dedicated 7-acre facility near Pune. The center will host tracks designed for amateurs, kids, motocross, supercross, ATVs, electric bikes, trail riding, and more. It will serve as a year-round test site for OEMs and a training hub for aspiring riders.
Speaking at the launch, Salman Khan said:
“I’ve always been passionate about motorcycles and off-roading, when I saw what ISRL is building bringing together world-class talent, supporting home-grown athletes, and creating an entire ecosystem and lifestyle around the sport, I knew this was something I wanted to be part of, not just as a face, but as a believer. This league is about pushing boundaries, and that’s something I connect with deeply. With the launch of the ‘ISRL Proving Grounds’, we’re giving India’s youth the opportunity to access the support, tools, and coaching they need to chase big dreams and compete on a global stage. At the same time, ISRL is equally focused on promoting responsible riding and the importance of safety for racers and fans.”
Veer Patel, Managing Director of ISRL, added:
“Salman Khan’s evolution from brand ambassador to investor is a testament to his confidence in ISRL’s vision. This move brings unmatched cultural capital and mainstream trust to our league, reinforcing our positioning as a credible, scalable business built for India’s next generation. His association sends a clear message to the market that Supercross is ready to lead the future of motorsport, youth engagement, and brand innovation in India.”
ISRL continues to position itself as India’s only dedicated experiential platform for the automotive industry. With live-action engagement at its core, the league offers a unique opportunity for brands to connect directly with biking enthusiasts and younger audiences.
Following its electrifying debut season in Pune, Ahmedabad, and Bangalore, ISRL has registered 155 international athletes for Season 2. The league’s five-year plan includes expansion into new cities, global collaborations, and increased franchise and sponsorship value.
To enhance fan engagement, ISRL also announced the introduction of ISRL Fan Parks—family-friendly spaces blending racing, entertainment, and brand interaction.
