Vi-John, India’s No. 1 shaving cream brand, has unveiled its new integrated campaign, “Photocopy Nahi, Original Dikho,” featuring brand ambassador Ranbir Kapoor. The campaign encourages men to embrace individuality and authenticity in grooming, moving away from imitation.
Ranbir Kapoor, who leads the campaign narrative, said, “Today’s generation doesn’t want to blend in—they want to stand out. Grooming plays a big part in how you express your originality. I love that Vi-John is telling young men to stop being a photocopy and start owning who they are.”
Conceptualized by Havas Creative India and executed with Dentsu Media, the campaign spans TV, digital, print, and social platforms. It also showcases Vi-John’s new premium shaving range, including sulphate-free, dermatologically tested products and razors.
Harshit Kochar, Managing Director, Vi-John Group, stated, “With ‘Photocopy Nahi, Original Dikho’, we’re celebrating individuality. This campaign reflects the duality of our legacy—accessibility and trust—with a modern voice for today’s consumer.”
Positioned as more than a shaving brand, Vi-John aims to build a stronger emotional connect with India’s youth, reinforcing grooming as a symbol of confidence and originality.
