India’s leading telecom operator, Vi (Vodafone Idea), has introduced Vi Finance, a new platform on the Vi App designed to help users manage their financial needs, including personal loans, fixed deposits (FDs), and credit cards. The feature aims to offer convenience and financial accessibility through the app, which already hosts a range of lifestyle services.
The service is launched in partnership with institutions like Aditya Birla Capital, Upswing Financial Technologies, and Credilio, ensuring a seamless, secure, and paperless experience.
Avneesh Khosla, CMO, Vi, said, “At Vi, we are committed to bringing convenience to our customers’ lives through digital solutions. By making financial solutions easy, quick, and accessible within the Vi App with Vi Finance, we are enabling customers to take control of their finances without the usual complexities. Our partnerships with trusted financial institutions ensure that every customer can find the right product for their needs. We believe this digital-first, paperless approach will simplify how millions of Indians manage their finances.”
Vi Finance features include:
-
Personal Loans: Customers can access collateral-free loans starting from ₹50,000 with interest rates from 10.99% per annum. The process is fully digital with easy KYC, in partnership with Aditya Birla Capital.
-
Fixed Deposits: Through Upswing Financial Technologies, Vi offers a marketplace of FD options from multiple institutions. Investments start at ₹1,000, with interest up to 8.4%. FDs are insured up to ₹5 lakh.
-
Credit Cards: Powered by Credilio, the platform offers cards from top banks like SBI, HDFC, and Axis. It also includes FD-backed cards for first-time users or those with limited credit history.
Vi Finance is now live and accessible on the Vi App through Google Play Store and Apple App Store.
