Pune hosted the latest edition of Zee Entertainment’s R.I.S.E initiative, drawing entrepreneurs, brand leaders, investors and marketers from across the region. The initiative, which has already covered major metros including Mumbai, Delhi and Bengaluru, aims to build a unified platform for future-ready brand-building.
The evening featured a mix of keynotes, industry conversations and case-led discussions. Angel investors with experience across multiple sectors explained why they chose to back eMedica, while the startup’s leadership detailed the role of diversified advertising in expanding consumer trust.
Pune’s business community was represented by speakers including Zelam Chaubal of Kesari Tours and Girish Chitale of Chitale Group. Their sessions explored how legacy brands can reinvent themselves and how product consistency and disciplined quality standards create long-term consumer loyalty.
Media planning insights were shared by Manoj Gokhale, while Tanmay Kanitkar discussed changing cultural behaviours in the marriage ecosystem.
Speaking at the event, Laxmi Shetty said Pune’s culture of innovation makes it a vital market for Z. She emphasised Z’s ability to offer brands a unified advertising engine powered by content, data and distribution across TV and digital ecosystems.
