Rosé and Bruno Mars of BLACKPINK have made history in the business with their much awaited duet, APT. It officially overtook Taylor Swift and Post Malone’s Fortnight as the largest male-female duet debut of 2024.
APT accomplished amazing feats within 24 hours of its debut by becoming the fastest duet to reach 10 million views on YouTube in 2024 and the most popular duet overall. This victory overtook Fortnight, which had been the winner since its April 19, 2024, launch and had even won the 2024 Video Music Awards’ Best Collab award.
The song’s popularity goes beyond YouTube, as APT topped 51 regions, including Australia, France, and the Philippines, on the iTunes charts. Notably, Rosé became the first Asian female solo artist to have a song in the top 10 when it debuted at No. 8 on the U.S. iTunes charts. This noteworthy accomplishment demonstrates her growing impact in the global music industry.
The title of APT, a pre-single for Rosé’s upcoming album, is derived from the “apartment game,” a classic Korean game. Fans have responded enthusiastically to the collaboration, and Rosé’s breakthrough artistry has been further highlighted by being the top launching female Asian act on iTunes U.S.
Along with its achievement at the top of the charts, APT has also secured the top spot on Melon, Genie, Flo, and BUGS, achieving a real-time all-kill on major Korean streaming platforms. Rosé’s first solo number one on the MelOn Top 100 demonstrates her development as a solo artist outside of BLACKPINK.
In addition to breaking records with APT, Rosé and Bruno Mars have shown the value of musical cooperation. As both musicians continue to create history in the music industry, fans are excited to see what they will do next.
