Home Showbiz

Celebrity brands’ hits-and-misses: Hrithik Roshan’s HRX, Katrina Kaif’s Kay Beauty fetches profit

Celebrity brands’ hits-and-misses: Hrithik Roshan’s HRX, Katrina Kaif’s Kay Beauty fetches profit
Image Source: Pinkvilla

Several celebrities fulfilled their aspirations of becoming business owners and launched businesses after achieving success in Bollywood.  But only few of them succeeded in making their businesses viable endeavors. According to a recent report, Hrithik Roshan’s HRX and Katrina Kaif’s Kay Beauty have both been making money. However, Deepika Padukone’s skincare line, 82°E, is tragically suffering.

According to a Storyboard18 story, Katrina Kaif’s cosmetics brand, Kay cosmetics, is gaining popularity and making money. With its launch in collaboration with Nykaa, the brand says it has over 1.5 million customers. It is anticipated to grow at a rate of 62% and was also ranked among the top three brands in its outlets.

HRX | HRX Brands

HRX, the fitness and apparel business owned by actor Hrithik Roshan, saw exponential growth and just achieved a sales milestone of Rs 1000 crore. Deepika Padukone, a new mother, began her entrepreneurial career with the introduction of her skincare line, 82°E. However, the publication stated that the company’s EBITDA loss for the same period was Rs 25.1 crore, thus the account statement doesn’t seem good for her.

In addition to her, Virat Kohli’s WRONG had a decline in income from Rs 344.3 crore in FY23 to Rs 243.75 crore in FY24. The income at Anushka Sharma’s Nush has also been declining. It was also mentioned that Being Human by Salman Khan is having trouble turning a profit because of the oversaturation of the market.

Katrina Kaif's Makeup Line Confirms #ItsKayToBeYou - DissDash

Earlier Alia Bhatt started her children wear company Ed-a-Mamma. Isha Ambani’s Reliance Retail allegedly bought her company shortly after. In FY22, Bhatt’s creation brought in an additional Rs 16.2 crore in revenue.

Sneha Sengupta

Entertainment and Lifestyle news writer at MangoBunch.in