The anticipation around BTS’s full member reunion has been growing with each day especially with the update of their conclusion of the military service.
After a wait of almost three years, reunion is scheduled for June. RM and V will be released on June 10 and 11, respectively, and Jimin and Jungkook have already returned. SUGA meanwhile will be completing his service by June 21, 2025.
On May 22, BTS ARMY meanwhile slammed the new slogan featured over HYBE’s Yongsan building. The message, that promoted different group SEVENTEEN, read: “SEVENTEEN WILL CHALLENGE ETERNITY.”
This new banner surpassed BTS’ iconic slogan, “BTS PRESENTS EVERYWHERE,” merely weeks ahead the group’s homecoming and celebrated purple month.
Fan called out the agency for copying the concept of BTS and especially RM’s vision planned for their 10th anniversary. ARMYs stormed the Twitter and Instagram expressing their anger.
A fan wrote, “That’s so disgusting, I don’t care abt anything, but here HYBE labels stole Namjoon’s idea, HYBE.” Another added, “It was Namjoon’s unique idea to display afbf on the HYBE building. It’s been done on a building built by BTS’ success, on BTS’ personal request.” A third wrote, “HYBE better rip off that SVT label before June starts.”
A comment read, “So HYBE replaced ‘BTS represents everywhere’ with a slogan for a group that wouldn’t even be here without BTS opening the doors?” Another agreed, “This better be gone by June 1st like that’s purple month.”
What caused the replacement with SEVENTEEN’s (SVT) slogan
SEVENTEEN’s is set to celebrate their 10th anniversary on May 26, 2025. As part of their promotional campaign, the group has taken over the HYBE building’s facade with the new banner. SEVENTEEN fans, known as CARAT, defended the move.
One CARAT commented, “Seventeen has always done this when they release a new album. Now that they’re part of HYBE, it just happens to take place in that building. They’re not offending or disrespecting anyone. BTS has always shown love and respect for other groups, so why this behavior?” Another added, “Chill guys, it’s their Anniversary coming—calm down.”
