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Is ADOR planning to launch a new boy K-pop band post NewJeans’ departure?

Is ADOR planning to launch a new boy K-pop band post NewJeans’ departure?
Image Source: Pinkvilla

Post NewJeans’ announcement that they would be ending their contract, there have been rumors that the agency is getting ready to introduce a new band.

ADOR plans to start a new boy group, according to a recent post made by a user on the fan forum Instiz. The tweet has received a lot of attention and sparked a contentious debate among internet users. Since NewJeans recently announced their separation, many are wondering why the agency made this decision. Others are feeling excited and anxiously anticipating this boy group’s rumored debut.

NewJeans publicly criticizes ADOR's 'insincere and performative' response  to content certification sent on Nov 13 | PINKVILLA: Korean

For a long time, ADOR was heavily criticized for not supporting Hanni after she claimed that the ILLIT protocol manager had asked the group to ignore her. The matter then became more heated when NewJeans declared in an impromptu press conference that they had chosen to end their agreement with the agency, claiming that ADOR had not provided them with adequate protection.

But ADOR responded to their announcement by saying they hadn’t broken the agreement. The contract should therefore continue to be enforceable. The company also asked the group for a meeting, but they made it clear that they have no intention of meeting with ADOR in the future. With NewJeans gone, the agency might see a dip in their revenue, as predicted by industry insiders.

Conversely, NewJeans declared that they would keep creating new music. They also expressed a wish to get back together with Min Hee Jin, who just quit her job as ADOR’s inner director.

Sneha Sengupta

Entertainment and Lifestyle news writer at MangoBunch.in