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KATSEYE faces online wrath over unusual engagement metrics, and virality patterns

KATSEYE faces online wrath over unusual engagement metrics, and virality patterns
Image Source: Netflix

KATSEYE, HYBE-managed emerging global girl group has been gaining traction on social media due to an unwanted controversy.

Post the grand debut, the group has been harnessing attention for their clean visuals, electrifying performances and engaging content clips. Nonetheless, social media has been brimming with messages, posts and threads expressing concern over the massive range of engagement gained by the group.

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Suspicion over metrics

The controversy commenced when the internet users noticed an unusual pattern of engagement on viral KATSEYE posts. Screenshots posted online featured likes, comments and shares from accounts that were newly created with default profile pictures. The accounts have minimal activity.

One post featured HYBE behind the possible increase in numbers, not through the purest means. Meanwhile, some indicated to the oddly drafted tweets and basic replies. On the other hand, some claimed that these could be a bot-generated response.

KATSEYE arrived in defense

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Fans were quick to respond to the allegations. They claimed that the content going viral was truly entertaining, shareable, and captured the trends in music. Videos of the members taking part in latest trends, viral tunes and reels has been shared by fans widely, also welcoming new viewers to get abreast with the dynamics of the group.

While some supported the group’s popularity at the global charts due to the terrific range of momentum in their compositions.

HYBE yet to respond

HYBE, the management agency channelising activities of the group is yet to issue a statement on the ongoing controversy. The company also features famous groups including BTS, SEVENTEEN, and LE SSERAFIM.

Sneha Sengupta

Entertainment and Lifestyle news writer at MangoBunch.in