LE SSERAFIM is bracing to the be back on track with their Japanese track DIFFERENT, the upcoming month. Before the release, some promotional clips have been unleashed for the fans to cherish the anticipated comeback. However, the visuals have caught the hot wave among netizens, here’s why.
Reason justifying the hate
Famous HYBE girl group LE SSERAFIM began their promotional campaign introducing their fourth Japanese single titled DIFFERENT. The featured track samplers allegedly used AI-generated visuals that triggered fans extensively. Sampler A showcased a transparent, jiggling frozen cake, in the fridge and Sampler B showed a gigantic female doll staring at a miniature doll amidst the city chaos.
Netizens reactedThe fans are pointing out the AI’s reign over human creativity is destructive. While adversely over LE SSERAFIM’s promotional campaign
Some fans appealed to Source Music, LE SSERAFIM’s agency, to not collaborate with people who take refuge in cost-effective AI works. They stated, “it is harmful to artists and the environment.” They added, “cutting corners like this leads to a sloppy and unappealing final product.”
They deemed the use of AI as a threat to the mankind, which will devalue the work of designers, illustrators, and CGI experts. Some also mentioned that this might also deduce the company’s credibility as this marks LE SSERAFIM’s comeback to the k-pop sphere.
