NewJeans gets slammed for using a non-Korean company’s cellphone in Korea Tourism commercial

The group faced a legal complaint as it favored a foreign brand over an indigenous one.

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The well-known K-pop group NewJeans has been earlier named the official representative of Korean tourism. The group has drawn fire, nevertheless, for utilizing a cellphone from a non-Korean company during a commercial.

A citizen officially filed a complaint against NewJeans on September 18, 2024, alleging that the company used an iPhone—a phone made by Apple—in an advertisement for Korean tourism. A netizen complained to the National Petition Service, arguing that a tourism film ought to feature Korean products.

Nevertheless, other online users took issue with the complaint, believing the person was going too far. The complaint drew criticism, but it also demonstrated the members’ support as well.

NewJeans - Wikipedia
The five members of ADOR’s NewJeans are Minji, Hanni, Danielle, Haerin, and Hyein.

On July 22, 2022, they made their debut with the song “Attention,” which went viral right away.

The female group’s debut solo album, OMG, was released in January 2023. It was followed by the hits Ditto and OMG, the former of which peaked at number one on the Circle Digital Chart for the longest period of time.

Additionally, the trio returned on May 24, 2024, releasing a double single that had four songs: the instrumental versions of both songs, the B-side Bubble Gum, and the title tune How Sweet.

Along with their music videos, the female group also made their Japanese debut this year with the release of two more double singles: Supernatural and the B-side, Right Now.

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