NewJeans’ MV director reveals Min Hee Jin’s true nature in leaked private chats

A private conversation between Dee Shin and ADOR’s CEO, Min Hee Jin, was uploaded on May 22.

Initially, Min Hee Jin posts a critique of popular K-Drama author Noo Hee Kyung’s antiquated depiction of women in Our Blues in an essay.

“Guys, this is the world we live in. A world where even Noh Hee Kyung is criticized for being outdated. So please be careful when you draw up storylines and edit in post. Please go over these keywords so that there is consistency throughout the video: Loving yourself, having your own sensibilities, independent minds, a healthy network, and having the courage to never blame yourself despite your struggles.  (You guys should look it over as you guys are the ones editing/filming it, although I think that our narratives are already like this). I’m just emphasizing it. Ok?” wrote Min Hee Jin.

The message makes it abundantly evident how aware Min Hee Jin is of the brave, powerful, and independent women she wants NewJeans to stand for.

The aforementioned converation translates to (in English):

• “She’s so cool.”
• “I love the fact that she thought about this and then shared it with her team.”
• “She’s really cool.”
• “I wish my manager would tell us stuff like this. In reality, I’m part of a team making outdated content resulting in outdated products, lol.”
• “Is this who she really is?… She’s even cooler than I thought.”
• “Seeing this, I can see how HYBE maliciously edited her messages until now.”
• “I want to work with her. I think I would learn a lot from her.”
• “Wow, she’s so cool for picking out what is trending now.”
• “She’s so cool.”
• “I think she’s really good at her job. She knows what is trending now.”
• “She’s the industry’s leader for a reason. She’s sensitive to trends.”

The message received overwhelmingly positive feedback from netizens. Many agreed with Min Hee Jin’s stance, saying she deserved to be called the most progressive pioneer in K-Pop.