Rapper Hanumankind back on track with his new single “Run It Up”
Big Dawgs, which was released last year, became well-known after topping Kendrick Lamar’s Not Like Us on Spotify’s Global Top 50 playlist.
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Rapper Hanumankind, who gained international recognition this year after his 2024 viral smash, “Big Dawgs,” is back with his debut solo, “Run It Up.” With its strong references to the nation’s rich cultural legacy, especially its folk customs and martial arts, the song has a very Indian flavor.
The rapper, who was born in Kerala, returned to his roots with the March 7 release, effortlessly delivering his signature fast-paced lyrics. The beats are catchy and the rhyme schemes are simple, displaying the rapper’s timeless style. Hanumankind reteamed with producer Kalmi and director Bijoy Shetty from Big Dawgs for the new song.
Like his breakthrough single, Run it Up’s music video is a colorful ode to Indian culture. His most recent release, which features a variety of martial arts and traditional dance styles from all over India, with a particular focus on Kerala’s rich cultural heritage, takes a different approach from Big Dawgs, which was set in a daring well of death.
The song’s graphics and words seem to tell different stories. But when synchronized, a sophisticated and intricate narrative that arises from the nexus of Theyyam culture and hip-hop is revealed.
A fan wrote, “Bro uniting the north and south while most unemployed guys are dividing these days,” another added, “That’s how you represent the motherland”.
“Never knew India goes this hard. Shoutout from the Philippines,” someone posted. Another stated, “He is proving he is made different not any Indian rapper but a rapper from India”.
“He showed kerala , maharashtra,punjab ,tamilnadu and gujrat all tradition..INDIA is Here,” a comment read.
Another comment read, “Bro united all of India, north, south, north east, everyone dawg”, adding, “Hanumankind is the biggest advocate for ” Make in India””
“Bringing our culture to the world. No diss tracks, no fancy cars, drugs etc. Just pure talent and art. You guys are awesome,” another posted, “His music is so good but can we also talk about how badass the music videos are? I’m not Indian but I love the way he represents India”.
“Rightly said, ‘Not an Indian rapper, but a rapper from India’—yet he is the most Indian of them all. Brother out here speaking the language of the land,” a user shared.
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