Business Wire India
Infidigit, a leading AI-driven digital growth partner, today announced the appointment of Rettwij Hastu as Senior Vice President – Revenue Growth. This strategic appointment reinforces Infidigit’s evolution from a traditional SEO agency to a revenue-focused growth partner, built for the era of AI-driven discovery.
Rettwij will lead Infidigit’s revenue growth function, with a mandate to build a scalable and predictable commercial engine that directly connects marketing investments to measurable business outcomes.
With over 15 years of experience across marketing and business leadership roles, Rettwij brings a strong track record of driving commercial outcomes. His previous roles include leadership positions at HARBOR365, RHAD, EMotorad, and WATConsult, where he successfully scaled marketing into a revenue-generating function across global markets.
At Infidigit, Rettwij will focus on:
- Driving pipeline growth and revenue acceleration
- Strengthening new business and strategic partnerships
- Expanding Infidigit’s presence across Southeast Asia, including Singapore, Malaysia, and Indonesia
- Aligning marketing, sales, and partnerships towards measurable revenue outcomes
Commenting on the appointment, Kaushal Thakkar, CEO of Infidigit, said:
“Marketing today is no longer just about visibility, it must be accountable for revenue.
As AI continues to reshape how customers discover brands, businesses need to build systems that connect search, discovery, and revenue in a measurable way.
Rettwij brings a strong commercial mindset and the ability to scale revenue growth effectively. His addition strengthens our journey towards becoming a true revenue growth partner in the AI-driven era.”
Rettwij Hastu, SVP – Revenue Growth at Infidigit, added:
“Infidigit’s clear focus on driving revenue outcomes in a rapidly evolving landscape is what stood out to me.
As discovery becomes increasingly AI-driven across search engines, AI platforms, and digital ecosystems, brands need to rethink how they approach growth.
I am excited to contribute towards building a scalable and commercially strong growth engine that delivers measurable impact.”
Infidigit’s approach is centred on helping brands grow across AI-driven discovery platforms, where traditional search is evolving into a combination of:
- AI-generated responses and recommendations
- Zero-click search experiences
- Product-led discovery ecosystems
This shift is driving the emergence of Generative Engine Optimisation, aka GEO Services – a new discipline focused on improving brand visibility across AI platforms.
With this appointment, Infidigit further strengthens its ability to help brands navigate this transformation and convert AI visibility into revenue growth.
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