IndusInd General Insurance launched a Mother’s Day campaign – ‘+1 in Your Motherhood Journey’, focusing on fertility journeys and assisted reproductive care as part of evolving healthcare and insurance conversations in India.
The campaign film, set in a fertility clinic, highlights the emotional and physical realities that precede pregnancy, including IVF-related journeys. The company said the initiative aims to reposition motherhood as a journey that begins with the decision to become a parent, rather than childbirth alone.
The campaign comes at a time when an estimated 14.6 million couples in India are navigating fertility challenges. Through the initiative, the insurer is seeking to normalise conversations around fertility treatments and assisted reproductive journeys that often remain private due to social stigma and financial pressures.
The film has been conceptualised and executed by creative agency Socheers and will be rolled out across YouTube, Instagram, Facebook and LinkedIn.
Commenting on the campaign, Tarun Khanna, President & Head – Digital Business, Marketing & Strategy, at IndusInd General Insurance, said that Motherhood is not defined by a single moment, it begins with a choice and evolves through every step that follows. With +1 in Your Motherhood Journey, we aim to recognise and celebrate this entire experience, including the milestones that often go unseen. At IndusInd General Insurance, our endeavour is to support customers with solutions that truly keep pace with their needs, offering not just protection but also the confidence and reassurance to move forward on their path to parenthood. As we move ahead, we remain committed to empowering every parent with care, coverage, and confidence at every step of their journey.
The company said its health insurance offerings also include coverage for infertility treatments such as IVF, IUI and embryo transfer, along with maternity and newborn care benefits.
Watch Film Here —https://www.youtube.com/watch?v=MaCpNYwbFzg
