Dinshaw’s has launched its new summer campaign ‘Dildaari’, introducing a reimagined ice cream cone featuring three times more solid chocolate at the bottom tip, aimed at enhancing the final bite experience.
Fronted by former Indian cricketer Vinod Kambli, the campaign focuses on nostalgia, generosity and the emotional value of small indulgences. The upgraded cone transforms what is typically the last bite into a differentiated, indulgent highlight.
The campaign is anchored in the line, “Jinko life mein thoda kam mila, unke liye thoda zyada,” reflecting the brand’s philosophy of thoughtful generosity.
Speaking about the campaign, Zervin Rana, Director, Dinshaw’s, said, “We have always believed that the most meaningful innovations come from understanding what consumers truly love. For many people, the last bite of a cone is the most satisfying part of the experience. By making it richer and more indulgent, we wanted to create something that feels both joyful and thoughtful. ‘Dildaari’ is our way of celebrating the spirit of giving a little extra in a way that feels simple, relatable and memorable.”
The new 3X chocolate cone range is available in nine flavours, including Chocolate Brownie, Mississippi Dark and Cookies n Cream.
