As Indian consumers increasingly view appliances as extensions of personal style, the Appliances business of Godrej Enterprises Group has launched the Eon Inspire and Edge Impress refrigerator range.
The refrigerators feature a seamless fluid curved door design, inspired by the company’s first refrigerator manufactured in India in 1958. The portfolio includes frost-free and direct cool models, with the direct cool variant introducing India’s first handle-mounted touch control interface.
The range is designed to blend modern aesthetics with functionality, featuring minimalist forms, floral design elements inspired by nature, and colour choices tailored to complement varied interior styles. Available capacities range from 194 litres to 330 litres.
The industry-first handle-mounted digital control panel enables users to adjust temperature and activate cooling modes through a water-resistant and integrated interface, enhancing ease of use.
Commenting on the product launch, Anup Bhargava, Product Group Head – Refrigerators at Appliances business of Godrej Enterprises Group said, “With Eon Inspire and Edge Impress, our goal was to make everyday life simpler and more intuitive for customers. From easy-to-use controls right on the door handle to features that adapt to changing needs, these refrigerators are designed to offer convenience, smarter cooling, and a seamless experience for modern homes.”
On the design intent, Kamal Pandit, Head of Design at Appliances business of Godrej Enterprises Group said, “People want appliances that look good, feel modern, and make life easier. With Eon Inspire and Edge Impress, we went back to the roots of our first refrigerator and reimagined it for today’s homes. This range is thoughtfully designed to be minimalistic, has display-worthy aesthetics and balances advanced technology for ease of usage.”
The refrigerators are priced between INR 29,000 and INR 56,000 and will be sold through leading e-commerce platforms and pan-India retail stores.
