Instamart has partnered with Kalyan Jewellers to launch a gold rate protection feature, allowing consumers to hedge against price fluctuations ahead of Akshaya Tritiya.
The offering allows users to lock in current gold prices while retaining the benefit of any price drop on the day of purchase.
Customers can pre-book eligible BIS hallmarked gold coins between April 10 and April 16, 2026, by paying a 5% advance starting at ₹500. The final purchase can be completed on April 19 between 8:00 AM and 12:00 PM IST at the lower of the locked price or prevailing market price.
Customers will also receive a complimentary silver coin, subject to availability and terms.
Commenting on the initiative, Arjun Choudhary, VP Growth, Instamart, said,
“At Instamart, we’ve consistently looked to innovate around how Indians shop for precious metals during key occasions, from delivering 1 kg silver bricks during Dhanteras to introducing silver Rakhis for Raksha Bandhan. The gold Rate protection is a feature designed to help consumers navigate gold prices with greater confidence during the festival. By allowing users to secure a price in advance while still benefiting from any price drops, we strive to offer strong overall value to consumers. This is quick commerce going beyond convenience to deliver meaningful value on culturally significant purchases.”
Ramesh Kalyanaraman, Executive Director, Kalyan Jewellers, said,
“Gold rate protection has been a preferred feature across Kalyan Jewellers’ retail showrooms, offering customers greater assurance while planning their festive purchases. With Instamart, we are extending this for the first time to a quick commerce platform. As traditions evolve, we remain committed to making gold buying both meaningful and seamless.”
