Malabar Gold & Diamonds recorded sales of INR 2,646 crore during Akshaya Tritiya, marking its best-ever performance for the occasion with approximately 53% year-on-year growth globally.
India led the growth with a 71% rise, while international markets contributed 22% growth, highlighting sustained demand across regions.
The company engaged with over 1.25 lakh customers during the festive period, driven by strong wedding demand and increasing participation from younger and first-time buyers.
Studded jewellery emerged as a key growth driver, registering a 45% increase, reflecting a growing preference for design-oriented and value-added offerings.
Commenting on the performance, Mr. M. P. Ahammed, Chairman, Malabar Group, said, ““Akshaya Tritiya continues to be a significant occasion for our customers, and this year’s performance reflects both the strength of demand and the depth of customer engagement. What stands out is not just the strong growth of approximately 53% year-on-year globally across India & other International Markets, but the quality of that growth. At the core of this growth is the trust customers place in us as a responsible jeweller. Our commitment to transparent pricing, ethically sourced gold and diamonds, stringent quality standards, and a customer first approach continues to resonate strongly. It is this focus that enabled us to build deeper relationships with customers and drive sustained preference across markets”
The company’s integrated manufacturing model supported growth by enabling competitive pricing, design flexibility, and consistent quality.
