Tanishq has entered deeper into the natural gemstone jewellery space with the launch of its latest collection, ‘Hues’.
The collection is built around 100% natural gemstones, reflecting a strategic push to capture growing interest in coloured stones among Indian consumers.
Featuring contemporary silhouettes and layered colour compositions, the range is designed to appeal to younger buyers seeking individuality and versatility.
The campaign features actor Triptii Dimri, aligning the collection with themes of self-expression and evolving personal style.
Chief Marketing Officer Pelki Tshering said, “We’re excited to reimagine how the modern Indian woman experiences natural gemstones. At a time when jewellery is becoming a true expression of self, gemstones, with their vibrant colour and inherent character, feel instinctively right, inviting her to explore and expand her repertoire. Designed with an ethno-contemporary sensibility, our first collection draws from the fluidity and vibrance of an Indian summer. It brings colour alive in bold yet refined forms – mirroring how she wears jewellery today: with spontaneity, ease, and on her own terms. Triptii brings this spirit alive with effortless modernity, rooted, yet distinctly her own, much like the woman we design for.”
