Does drinking in red cups makes your beverages taste better? Experts decode

Sugar is a highly sought-after substance that is thought to be the cause of numerous illnesses, including heart disease, diabetes, and some types of cancer. Therefore, it’s critical to restrict sugar consumption, particularly added sugar, which is added by manufacturers to extend the shelf life and flavor of processed foods. According to an Indian Express article, dietician Deepshika Jain proposed that drinking from red glasses could help cut down on sugar intake.

As seen in naturally sweet fruits like strawberries and pomegranates, Jain noted in her video that the color red is frequently linked to a richer flavor. She claimed that because of this relationship, consumers may unintentionally think a beverage tastes sweeter than it actually does.

Is taste a mere perception?

Nmami Agarwal, nutritionist and founder at Nmamilife, stated in conversation with Indian Express, “As a dietitian, I believe there’s an intriguing link between sight and taste. Our brains associate colours with flavours, attributing energetic qualities that shape our expectations and can influence both our visual and taste perceptions. While this connection doesn’t directly impact our taste buds, it does play a role in what is known as ‘sensory-specific satiety,’ where the visual presentation of food can influence how we perceive its taste”

Garima Goyal, clinical dietitian, added, “When we encounter a rich, dark-coloured beverage like coffee served in a white cup, we may perceive it as more bitter compared to if it were presented in a darker-coloured cup. Nevertheless, once we taste the coffee, its flavour is predominantly influenced by variables such as the type of coffee beans, brewing technique, and temperature.”