Strengthening its commitment to consumer-focused innovation, the Appliances Business of Godrej Enterprises Group (GEG) has launched its latest breakthrough — AI-Powered Turbidity Sensing Technology — in its front-load washing machine range.
The cutting-edge technology intelligently detects and removes excess detergent residue, addressing a key but often unnoticed consumer concern that affects fabric colour, texture, and skin health. Tested to deliver up to 50% better detergent residue removal*, the feature ensures enhanced fabric care, improved skin safety, and longer garment life.
Designed and manufactured in India, the new range also integrates multiple smart features such as water level and load sensing, automated drum balancing, foam detection, spin speed optimization, and automatic tub clean reminders — ensuring superior performance and sustainability.
“At Godrej, we constantly strive to anticipate and address evolving consumer needs,” said Maneesh Sharma, Product Group Head – Washing Machines, Godrej Enterprises Group. “Our AI-powered turbidity sensing technology directly tackles detergent residue issues, delivering tangible benefits in fabric care and skin safety. This innovation embodies our commitment to purposeful and sustainable technology.”
The launch forms part of Godrej’s wider expansion across front-load, top-load, and semi-automatic washing machine segments. Supported by festive offers including extended warranties of up to four years, easy EMIs, and cashback deals, the company aims for 40% growth in the overall washing machine category and 60% growth in the premium front-load segment this festive season.
The new AI-powered front-load washing machines are now available at leading retail outlets and major e-commerce platforms, starting at ₹51,000.
