Titan Company Limited has launched “Sign of You”, a multi-brand campaign for the IPL’s Indian Sign Language (ISL) feed, bringing together seven House of Titan brands in a single narrative universe.
The campaign spans seven films featuring Titan Watches, Tanishq, Mia by Tanishq, CaratLane, Taneira, Titan Eye+ and IRTH. Each film captures different emotional experiences while following the recurring journey of protagonist Misha.
The initiative was led by Titan’s Corporate Brand Team and executed in partnership with Ogilvy, Famous Innovations, Lowe Lintas, CaratLane’s in-house creative team and Superfly Films.
Maitri Ramkumar, Group Creative Director, Ogilvy Bangalore, said, “With ‘Sign Of You,’ we set out to create a reflection of the lives of those from the hearing-impaired community, brought to life by members of the community. A huge congratulations to all the Titan brands and their agencies who joined in to breathe life into this wonderful project that spotlights strength, grace, and lives unfolding in their absolute fullness.”
Titan said the campaign concludes with a collective sign-off around themes such as will, gratitude, inspiration, togetherness and thoughtfulness.
