Aditya Birla Health Insurance on Thursday announced the launch of Activ Yuva, a wellness-oriented health insurance plan designed for young Indians.
The insurer said the product combines health coverage with incentives tied to everyday lifestyle habits including nutrition, exercise and sleep. The plan also includes OPD and income protection benefits.
According to the company, customers can earn HealthReturns™ rewards through healthy activities such as walking, calorie-burning workouts and maintaining healthy sleep patterns. Consumers meeting specific criteria can earn up to 100% of their annual premium back.
The Activ Yuva programme is structured around three pillars — Eat, Move and Heal. Logging meals, maintaining fitness targets and ensuring adequate sleep can help customers unlock additional rewards and Bonus Active Dayz™ benefits.
Mayank Bathwal, Chief Executive Officer, Aditya Birla Health Insurance Co. Limited, said, “Younger consumers today actively invest in their wellbeing as part of their daily lives. This creates a clear opportunity to make insurance more relevant to how they live.”
He further said the company aims to make insurance an active part of consumers’ daily routines instead of a product used only during emergencies.
ABHICL said it currently serves more than 24 million lives through a nationwide distribution network.
